My strength when working with growing intentionally small sized organisations is to use systems thinking and to build measurable and transparent working structures. Add a dash of “what is suitable for the values driving this organisation’s culture?” To top it off, frequently align the internal compass of the business owners with organisation strategy, as long as they are willing to open up that space.
My energy goes into treating people strategy as important and urgent. Identifying and nurturing people who will make business goals come true is plain stimulus-response linkage. The shift in thinking needed is to not look at people as “human resources” but as, to quote an admired ex-boss, “stem cells” of the business.